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Found 38 items.

Estudios de Administración

A conceptual review of the literature on brand personality

81-104

Gonzalo R. Llanos-Herrera

2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración

Determinants of Export Intensity among Small and Medium-sized firms: An empirical study based on the heterogeneity of their res...

5-27

Carlos Sandoval-Alvarez

2022-07-09

The purpose of this study is to examine plausible determinants of the firms’ Export Intensity ...

Estudios de Administración

Scale to measure the emotional connection with a tourist destination

92-112

Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza

2020-07-09

This research aims to propose a scale of love for a tourist destination, which allows a more comp...

Estudios de Administración

Relational marketing and CRM in SMEs in the textile and apparel sector in Antioquia

5-22

María Andrea Ruiz-Velásquez, Lina María Ceballos, Dr., Natalia Londoño-...

2020-12-31

This qualitative research explores the strategies and activities involved in relationship marketi...

Estudios de Administración

Analysis of the evolution of the theories behind studies dedicated to a company´s internationalization

76-96

Nicolás Albertoni, Dr, Roberto Horta

2021-12-18

The main purpose of this article is to analyze the evolution of the theories behind studies relat...

Estudios de Administración

E-Commerce in times of pandemic: re-examining the role of key antecedents of Purchase Intention

28-51

Cristobal Barra, Wilson Esquivel, Allison Medel, Bastian Melendez

2022-07-09

The objective of this research is to test a model for the formation of purchase intention in e...

Estudios de Administración

30 years later: a review of the behavioral and results perspectives of sales force control systems

33-57

Rony Castillo

2017-06-30

Anderson and Oliver published their seminal article on sales control systems 30 years ago. This a...

Estudios de Administración

Understanding the service experience of the banking industry: A data mining approach

5-35

Carolina Martinez Troncoso, Alejandra Coronado, Camila Gallegos

2022-12-26

The purpose of this research is to investigate the banking Service Experience (SE) using text min...

Estudios de Administración

Endowment effect in Latin America: experimental evidence

17-29

Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo, Pablo Farías

2017-12-31

Authors from several disciplines - decision sciences, management, marketing, behavioral economics...

Estudios de Administración

Leisure lifestyles of childless couples vs. Full nest

49-68

Sandra María Gallego Martelo, Lina María Ceballos, Maria Claudia Mejia-Gil

2020-05-28

Despite multiple studies related to lifestyles and family life cycles, few academics have concent...

Estudios de Administración

Desempeño internacional de las pequeñas y medianas empresas: el papel de la proactividad, la experiencia internacional y las redes

36-58

Carlos Sandoval-Álvarez

2022-11-06

El propósito de esta investigación es examinar el efecto del comportamiento gerencial proactiv...

Estudios de Administración

Critical Success Factors of a Jewelry SME from Jalisco to COVID-19: a case study

117-141

Dra. Marcia Lorena Rodriguez Aldana, Dr. Carlos Fong Reynoso

2022-07-09

In Mexico, the jewelry industry of Jalisco contributes with 70% of the national production. Th...

Estudios de Administración

Sponsorship sales is not only a sport, but an institutional business as well: evidence from two professional football clubs in ...

82-100

José Francisco Navarro Picado

2019-12-12

The purpose of this paper is to identify the impact of institutionalization, legitimacy, learning...

Estudios de Administración

Sustainable development in the tourism businesses, viewed from the Emotional Intelligence perspective

61-80

César Omar Velázquez Vega, Ricardo Sonda de la Rosa

2021-06-14

Emotional Intelligence applied to leadership styles when directing tourism businesses offers oppo...

Estudios de Administración

Corporate Social Responsibility in the pharmaceutical industry

32-60

Camilo Antonio Mejia Reatiga, Saul Enrique Gonzalez Barranco, Katherine...

2021-06-29

What lies ahead in the research into Corporate Social Responsibility (CSR) in the Pharmaceutical ...

Estudios de Administración

Entrepreneurial Orientation and SMEs: Governance as moderator of a firm’s short-term performance

52-75

Nelson A. Andrade-Valbuena, Pablo Gonzalez-Araya, Gonzalo Llanos-Herrera

2021-12-18

The purpose of this research is to examine the influence of Governance in the relationship of Ent...

Estudios de Administración

Work engagement, job satisfaction and performance: the role of organizational culture

32-49

Jesús E. Juyumaya

2018-06-30

The study investigated the relationship between work engagement, job satisfaction and task perfor...

Estudios de Administración

Awto: an innovative proposal to urban mobility in Chile

105-126

Ismael Oliva, Felix Lizama, Javier Espinoza, Mauricio Gherardelli

2022-11-06

In June 2016, Awto, the first carsharing system in Chile, was launched through an initiative o...

Estudios de Administración

Relationship between organizational commitment and employee turnover

102-129

Yazmín Hernández Chávez, José Luis Jaramillo Villanueva, Gerardo Hernán...

2021-06-29

The purpose of this paper is to analyze the relationship between organizational commitment and em...

Estudios de Administración

Logo Selection and Modification Guidelines: an empirical international validation in Chile

1-21

Sergio Olavarrieta S., Roberto Friedmann

2007-06-30

Logo selection and modification is a common marketing practice; brand managers and other marketin...

Estudios de Administración

Flora flower store: different deliveries to create an innovative service experience

38-51

Lorena A. Palacios-Chacon, Mauricio Ortiz Velasquez, Mario Giraldo

2019-12-12

FLORA Flower Shop was, in 2018, a flower shop located in the Riomar zone of Barranquilla, Colombi...

Estudios de Administración

Customer-Oriented Marketing and Business Ethics: Effects on Portfolio Value

1-24

Leslier Valenzuela

2010-12-31

Customer orientation and establish long term relationships with them is essential to achieving su...

Estudios de Administración

Utrecht work engagement scale in Chile: measurement, reliability and validity

35-50

Jesús E. Juyumaya

2019-06-06

Work engagement is described according to dedication, vigor and absorption. The most widely-used ...

Estudios de Administración

Does Social Responsibility Influence Organizational Performance?

16-34

José Felipe Ojeda-Hidalgo, Alejandra López-Salazar, Dolores Guadalupe Á...

2019-06-06

This research analyzes the impact of Corporate Social Responsibility (CSR) on business performanc...

Estudios de Administración

Measurement, reliability and validity in research in marketing and business disciplines related to human behavior

69-116

Sergio Olavarrieta Soto

1995-12-31

This article addresses different relevant measurement issues in marketing and business discipline...

Estudios de Administración

How can a local company face the competition of a multinational company? Industrias Ramo vs. Bimbo de Colombia

31-48

Juan José Lombana Roa, Aida Ximena León Guatame

2020-05-28

Productos Ramo S.A.S. (a simplified joint-stock company), leader in the pastry and bakery sector ...

Estudios de Administración

Liquidity, profitability, tax rate and bankruptcy risk in Colombian SMEs

16-32

Nelson A. Andrade-Valbuena, Fabio Moscoso Duran, Carlos Salcedo-Perez

2017-06-30

This article looks for statistical evidence for the correlation between liquidity, profitability,...

Estudios de Administración

Review of traceability system applications. Case study: the wiring harness industry

96-112

Jaime Alfonso León-Duarte, Blanca Melissa De La Re-Iñiguez

2020-12-31

The purpose of this research is to develop a methodology for improving a wiring harness productio...

Estudios de Administración

Resolution of labor conflicts: case of negotiation of a collective contract in Codelco (Chile)

21-37

Jorge Cea Rodríguez, Jorge Riveros Sudy, Roberto Cárdenas Gutiérrez

2019-12-12

Codelco, the world’s leading producer of copper, is a state-owned enterprise, leader in planetary...

Estudios de Administración

DID-Matching Methodology Applied to Export Promotion Public Policy

59-90

Valeska V. Geldres W., M. Soledad Etchebarne L., Luis H. Bustos M.

2009-06-30

This article shows how the Did Matching Methodology as an impact evaluation tool can be applied t...

Estudios de Administración

Case of Prodalmar LTDA.: To ally or not with Qingdao Bright Moon, for international expansion?

20-39

Erich Spencer R.

2018-12-12

Prodalmar Ltda. (founded in Chile in 1974) is a family business owned by Mr. René Piantini, also ...

Estudios de Administración

A CULTURE-KNOWLEDGE-INTELLIGENCE MODEL TO AVOID THE BELIEF IN FATHER CHRISTMAS AMONG LATINOS AND IMPROVE PLACE MARKETING IN CAL...

Cristiano De Angelis

2025-08-18

This work aims to discuss and suggest changes in political marketing in the Cali Baja region on t...

Estudios de Administración

Augmented Reality and the Customer Journey: An Exploratory Bibliometric Review

Diana Sanchez

2025-07-24

The reactions regarding consumers and interactive environments through the purchasing process are...

Estudios de Administración

Fandom and sport practicing: should be align but have separated

José Francisco Navarro Picado

2023-06-30

Introduction: The practice of sport is widely associated with physical and mental well-being, and...

Estudios de Administración

The dynamics between trade openness and innovation The case of the Uruguayan exporting company

Luis Silveira, Nicolás Albertoni

2023-06-30

This document attempts to investigate whether the level of trade openness has an influence on the...

Estudios de Administración

The advertising management process in Chile; investigation of the main advertisers

113-142

Pedro Hidalgo C.

1997-06-30

The purpose of this investigation was to study the advertising management planning process follow...

Estudios de Administración

Analysis of the Process of Recruitment, Selection and Hiring of Collaborators in Long Stay Establishments for the Elderly (ELEA...

166-189

Pedro Traverso, Francisca Saldías, Juan Dillarza

2022-12-30

The accelerated aging of the population highlights the importance of countries preparing to ca...

Estudios de Administración

Effect of psychographic characteristics on the intention to purchase private brands in Chile

67-98

Enrique Manzur M., Pedro Hidalgo C., Sergio Olavarrieta S., Pablo Faría...

2005-12-31

Private Labels are steadily but slowly included in Chileans´ consumption baskets. However, they h...

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