Propuesta de escala para medir la conexión emocional con un destino turístico

Autores/as

  • Eduardo Torres Moraga Facultad de Economía y Negocios, Universidad de Chile
  • Agustín Vidal Buitano Facultad de Economía y Negocios, Universidad de Chile
  • Luis Soto Sanhueza Facultad de Economía y Negocios, Universidad de Chile

Resumen

Esta investigación tiene como objetivo proponer una escala de amor a un destino turístico, que permita entender de manera más íntegra la conexión emocional entre los turistas y los lugares que ellos visitan. A través de un proceso de validez de contenido se definieron las dimensiones afecto, pasión, identidad, dependencia e integración como parte del constructo amor a un destino turístico. A través de una encuesta, los participantes evaluaron los ítems de estas dimensiones, en base al destino turístico con el cual se sentían vinculados emocionalmente. Los resultados muestran que efectivamente estas cinco dimensiones forman parte de una escala válida y fiable que podría ser utilizada como una aproximación para medir el amor hacia un destino turístico.

Palabras clave:

Amor a un destino turístico, conexión emocional, turistas, pasión, afecto

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