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Vol. 27 No. 1 (2020): (January-June)
Vol. 27 No. 1 (2020): (January-June)
ISSN: 0719-0816
Full Issue - PDF (ES)
Vol. 27 No. 1 (2020)
Open Access
Educational Cases
Innovation as a business driver: the Hommie case
David Juliao-Esparragoza, Adriana Macias, Jaider Vega-Jurado
10.5354/0719-0816.2020.56969
May 2020
In December 2018, Alonso Macías, Manager at Mayordomia, was looking for somewhere quiet to evaluate his company’s possibilities after foreseeing a projected ...
Educational Cases
Fundo los Ulmos: a crossroad in the Chilean milk industry
Juan Pablo Torres, Alexandra Guidi Bresciani, Francisco Sanchez
10.5354/0719-0816.2020.56970
Apr 2020
The case introduces the reader to the problems of a family business in the milk industry, Fundo Los Ulmos (FLU), which had to choose between two main alterna...
Educational Cases
How can a local company face the competition of a multinational company? Industrias Ramo vs. Bimbo de Colombia
Juan José Lombana Roa, Aida Ximena León Guatame
10.5354/0719-0816.2020.56968
May 2020
Productos Ramo S.A.S. (a simplified joint-stock company), leader in the pastry and bakery sector in Colombia since 1956, especially in the city of Bogotá, ha...
Articles
Leisure lifestyles of childless couples vs. Full nest
Sandra María Gallego Martelo, Lina María Ceballos, Maria Claudia Mejia-Gil
10.5354/0719-0816.2020.56971
May 2020
Despite multiple studies related to lifestyles and family life cycles, few academics have concent...
Articles
Management of SMEs in Mexico. In the face of new business scenarios and the theory of the agency
María Rosa López Mejía, Alicia Gómez Martínez, Mitzi Donaji Sánchez Mel...
10.5354/0719-0816.2020.56967
May 2020
This century is already characterized by seriously competitive business environment. For this reason, the purpose of this work was to identify the use of bas...
Articles
Scale to measure the emotional connection with a tourist destination
Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza
10.5354/0719-0816.2020.58178
Jul 2020
This research aims to propose a scale of love for a tourist destination, which allows a more comprehensive understanding of the emotional connection between ...
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