Estudios de Administracion <p><strong>Estudios de </strong><strong>Administración</strong><strong> </strong>[ISSN: 0717-0653, e-ISSN: 0719-0816] is an Open Access double-blind peer-reviewed business Journal published and financed on a semester basis by the Business Department of the University of Chile since 1994, created to provide an academic forum for Chilean and Latin American community business academic community. <strong>Estudios de Administración</strong> publishes empirical research papers, methodological papers, systematic literature reviews, conceptual papers, and case studies in <strong>all business disciplines</strong> in both English and Spanish.</p> <p class="p1">Original manuscripts not previously published elsewhere, addressing matters of Strategy, Finance, Marketing, Accounting, Operations, Innovation, Management and Development of Human Resources, Organizational Change, Information Systems, Supply Chain, Entrepreneurship and Decision-Making, among other topics, relevant for Latin American business are the main focus of publication.</p> <p class="p1"><strong>AIMS AND SCOPE</strong></p> <p class="p2">We target a readership of Ibero-American and world scholars, graduate students, and business executives looking for new and solid knowledge in the field. We encourage authors and researchers from the academic community to present manuscripts for peer review in any of the five categories:</p> <ul> <li class="show"><strong>Empirical research work: </strong>Results of original research projects with empirical data analysis (qualitative, quantitative and/or mixed) associated with current literature, and research replicas with consistent or non-consistent results.</li> <li class="show"><strong>Methods, methodological approaches and measuring instruments: </strong>Manuscripts presenting the use of different methodologies and the application of models in different contexts, as well as studies that validate measurement instruments, bibliometrics, meta-analysis, or verifications of experimental procedures, which can be replicated are welcomed.</li> <li class="show"><strong>Literature reviews: </strong>Contemporary articles that conceptually and theoretically synthesize, integrate or advance different scopes in business administration disciplines, particularly in Latin America and emerging countries.</li> <li class="show"><strong>Teaching cases: </strong>Research articles based on real business situations, designed to instruct students in the faculties of administration and business, providing organizational experiences subject to reality, which allow the application of theoretical propositions and combine them with practical simulations and decision making.</li> <li class="show"><strong>Connection to practice:</strong> Studies that respond to the growing need for a greater focus on how business management and administration function, or on the way in which practitioners carry out their work in organizational practice. Research approaches such as <em>Strategy-as-Practice</em> (SAP), <em>Marketing-as-Practice</em> (MAP), <em>Innovation-as-Practice</em> (IAP), <em>Entrepreneurship-as-Practice</em> (EAP), etc. are welcome.</li> </ul> <p>In all cases, contributions are double-blind reviewed, and are judged by their merit, rigor, relevance and potential impact on the literature in the region and emerging markets.</p> <p>Cordially,</p> <p><strong>Sergio Olavarrieta<br /></strong><strong>Chief Editor.<br /></strong><strong>Associate Professor of Business.<br /></strong><strong>University of Chile.</strong></p> Departamento de Administración, Universidad de Chile, Facultad de Economía y Negocios en-US Estudios de Administracion 0717-0653 <p><strong>Disclaimer and Copyrights</strong></p> <p><span style="color: #f80000;"><strong><span style="text-decoration: underline;"><em><u>Estudios de Administración</u><u>&nbsp;does not require any charge, nor fee for application, peer-evaluation, or subsequent publication of the manuscripts; nor are any costs associated with its access by readers</u></em></span></strong>.<strong>&nbsp;</strong></span>Authors whose manuscripts have been accepted for publication, agree to be part of the review committee of&nbsp;<strong>Estudios de Administración</strong>.</p> <p><strong>Estudios de Administración</strong>&nbsp;follows an&nbsp;<strong>Open access editorial policy</strong>. According to the Budapest Open Access Initiative (BOAI), academics, researchers, institutions and other users of&nbsp;<strong>Estudios de Administración</strong>, can "<em>publish, read, download, copy, distribute, print, search or use them for any legal purpose, without any financial, legal or technical barrier, outside those that are inseparable from those that involve accessing the Internet itself</em>&nbsp;" (<a href=""></a>)</p> <p>Abstracts and full texts of all published manuscripts are freely accessible at the Journal webpage:</p> <ul> <li class="show"><a href=""></a></li> </ul> <p>Manuscripts published at Estudios de Administración<strong> are under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</strong>. This authorizes the authors to distribution, and totally or partially reproduce their work for their personal non-commercial use, the citation and acknowledgment of the initial publication in this Journal being required.&nbsp;<strong>Estudios de Administracion</strong>&nbsp;<em>does not authorize self-archiving of pre-prints, however, encourages self-archiving of post-prints</em>, as&nbsp;long as it is linked to the publisher’s homepage, which corresponds to a blue codification in the&nbsp;<strong>SHERPA/RoMEO</strong>&nbsp;database's coding scheme.</p> <p>Once a manuscript has been accepted for publication in its final version, a Digital Object Identifier (DOI) is assigned (see&nbsp;<a href=""></a>). All authors accept the Journals conditions of publication, dissemination, preservation and use of content. Author(s) will transfer copyrights to&nbsp;<strong>Estudios de Administración</strong>, retaining those associated with particular and academic use.</p> <p>The authors assume full responsibility for the content of the text, as well as for the ethical aspects related to the subjects of study, names, brands, data and other material disclosed in the manuscript.</p> <p>The content and opinions expressed in the Manuscript are the responsibility of its authors, and do not necessarily represent the point of view of the University of Chile, the Faculty of Economics and Business, the journal Estudios de Administracion, nor of any of its members.</p> <p><strong>Privacy Statement:</strong></p> <p>Names and email addresses entered in this journal will be used exclusively for the purposes established in it and will not be provided to third parties or for their use for other purposes.</p> Determinants of Export Intensity among Small and Medium-sized firms: An empirical study based on the heterogeneity of their resources <p>The purpose of this study is to examine plausible determinants of the firms’ Export Intensity from the perspective of the heterogeneity of its resources. We developed and tested empirically a research model by applying structural equation modeling techniques to a sample of 133 exporting SMEs. The findings suggest that the Export Intensity exhibited by firms appears to lie in its degree of managerial export commitment along with the intense use of cross-national-border partners. A firm’s resource availability to deal with foreign markets impacts Export Intensity indirectly. Export commitment seems to play a mediating role between a firm’s resource<br />availability and the export intensity.</p> Carlos Sandoval-Alvarez Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 5 27 10.5354/0719-0816.2022.66217 E-Commerce in times of pandemic: re-examining the role of key antecedents of Purchase Intention <p>The objective of this research is to test a model for the formation of purchase intention in electronic commerce in the pandemic period, and in this way, to establish the similarities and differences that could be developed in the relationship of these variables with a context of normality. To carry out this objective, a model is proposed where trust and ease of use are the most relevant antecedents of online purchase intention. Then, on the one hand, the willingness to trust, privacy and security are considered as determinant variables of trust, while, on the other hand, utilitarian and hedonic characteristics are considered as determinants of ease of use. To test the model, a sample of 242 users of electronic commerce platforms in Chile was obtained and the relationships were analyzed using a structural equation model. As a result, it was possible to verify that the effect of trust and ease of use are verified in this context, but a greater effect of the second variable with respect to the first is striking. In addition, it was found that the effect of the willingness to trust and privacy on trust is not significant, as is the effect of hedonic characteristics on ease of use, giving a leading role to security and utilitarian characteristics in the model. The results help administrators to point their management objectives towards these variables in order to improve the purchase intention of consumers.</p> Cristobal Barra Wilson Esquivel Allison Medel Bastian Melendez Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 28 51 10.5354/0719-0816.2022.67181 Post Pandemic leadership in Latin America: responding to Wicked Problems using Adaptive Leadership in Organizational Contexts <p>This paper examines the leadership approach to the pandemic in Latin America based on the traditional cultural approach to leadership in this region. Using the framework of challenges proposed by Grint (2020), a response to Covid is recommended based on its categorization as a wicked, as opposed to a tame or critical, problem. Using a framework of adaptive leadership (Heifetz, 1994) and advanced change theory (Quinn, 2000), Ricardo Semler’s transformation of Semco is explored as an example of an alternative approach to leadership to address wicked problems in Latin America.</p> Jeffrey McClellan Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 52 65 10.5354/0719-0816.2022.65372 Does “good acting requires a good cast?" A replication study of how team deep acting dispersion influence individual outcomes <p>Previous research shows that emotional labor, or having to display certain emotions in the workplace, has significant implications for employees and their working environments. In this study, we replicate the claim from Becker and Cropanzano (2015) who suggests that the effect of individual deep acting on job performance would be moderated by team-level deep acting dispersion, such that the relationship between deep acting and performance would be positive and stronger in teams with low dispersion. Our replication included 130 participants with complete data, nested in 23 teams, in a high complexity and high demand public hospital in Santiago, Chile. We collected data in December-January of 2021. We focused on testing the interaction term alone but we also replicated the entire original model from Becker and Cropanzano (2015). Although the targeted interaction effect was not significant in our study (not replicated effect), it is interesting to note that other hypotheses in Becker and Cropanzano (2015) were indeed replicated. For example, team-level deep acting dispersion was indeed a significant cross-level moderator of the relationship between individual deep acting and emotional exhaustion. We discuss the main results, the replication conditions, and the managerial implications for a Chilean population.</p> Lyonel Laulié Gabriel Briceño Jiménez Ignacio Pavez Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 66 80 10.5354/0719-0816.2022.66826 A conceptual review of the literature on brand personality <p>The purpose of this study is to contribute to the knowledge of the systematization of the concept of brand personality by exploring examples of its main research via a review of the literature. We conceptually analyze the brand personality construct and review the extant findings regarding it using the antecedents, consequences and moderators identified by Eisend &amp; Stokburger-Sauer (2013) as our methodological framework.Throughout this work, we provide a series of proposals that pose questions that merit review and exploration. Additionally, we identify some antecedents that point to emerging areas of research, and we posit that these will receive important development in the near future.Recently, the concept of brand personality has become increasingly important via greater theoretical and practical development. This situation constitutes a natural response to the social and technological trends that are taking consumer relationships to a new level. Accordingly, our findings underscore the elements that comprise a favorable context for generating brand personality and highlight its consequences and its impacts.</p> Gonzalo R. Llanos-Herrera Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 81 104 10.5354/0719-0816.2022.67025 COVID-19, Government Policies and their effects on Latin American Capital Markets <p>The COVID-19 pandemic has led governments to implement policies that affect households and companies. In this study, we analyze the impacts of government policies and COVID contagion rates on stock market returns for the countries that belong to the Latin America Integrated Market through robust OLS regressions. We find evidence that the daily growth rate of confirmed COVID-19 cases and social distancing measures negatively influence the financial performance of stock indexes, while public awareness campaigns and contact tracking test policies are seen to have had positive effects. These findings are helpful for evaluating government policy impacts and portfolio performances.</p> Jose Luis Ruiz Vergara Angie Guzman Hoyos Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 105 116 10.5354/0719-0816.2022.66970 Critical Success Factors of a Jewelry SME from Jalisco to COVID-19: a case study <p>In Mexico, the jewelry industry of Jalisco contributes with 70% of the national production. The purpose of this document is to analyze the strategic response regarding the key success factors of a SME jewelry factory of Guadalajara, to cope with the COVID-19 arrival, in order to maintain its competitive advantage. Due its nature, the sector is handled with discretion, which makes it difficult to study. For this reason, this investigation shares relevant information. A longitudinal study was carried out from 2019 to 2021 to a factory with 40 years in the sector. It has been found that the SME maintains its competitive advantage through six critical success factors of the industry, which in 2019, in order of importance were price, quality, innovation (technological processes), design (new products), customer service and reputation. It was found that, after coronavirus pandemic, the six factors remain the same, but in a different order. Design has taken the first position and the others are behind. It is concluded that these factors are a whole and all of them are necessary to maintain competitive advantage in the jewelry sector, but their relative importance changes after new market demands.</p> Marcia Lorena Rodriguez Aldana Carlos Fong Reynoso Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 117 141 10.5354/0719-0816.2022.66339 Optimization of the drilling process to increase productivity and reduce rejects through the DMAIC methodology, Case of an automotive company <p>The automotive industry has become more demanding in terms of quality over the years, as processes require greater precision and better control in order to meet customer requirements. The present work shows the case of the implementation of the DMAIC methodology in a company in the automotive sector, specifically in a disc machining plant, which is one of the most critical and important processes in the sector, since it is where they are perfected. the pieces, adapting to the characteristics that the client requests. The part number that was worked with is the D170X, a model belonging to the FCA client. The objective of the continuous improvement project is to reduce customer complaints, which are reflected in quality alerts. In order to reduce these alerts, it is proposed to reduce the defects found in the pieces, which are made in the drilling operation since holes are out of phase and out of specifications. In the present work, the DMAIC (Define, Measure, Analyze, Implement and Control) methodology was developed to reduce defects by attacking them from the root and increase the Six Sigma level, in addition to being supported by the FMEA (Mode and Effect Analysis) to identify possible failures and determine how to correct and prevent them. After the development and implementation of the DMAIC methodology, favorable changes were evidenced in the process, with quality being paramount and therefore the client is in accordance with their requirements.</p> Juan Chávez Medina Norma Angélica Santiesteban López Fernando Osvaldo Chavez González Manzanilla María Concepción Fierro-Xochitototl Víctor Genaro Luna Fernández Copyright (c) 2022 Estudios de Administración 2022-07-09 2022-07-09 29 1 142 164 10.5354/0719-0816.2022.66714