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Found 4 items.
Estudios de Administración
Understanding the service experience of the banking industry: A data mining approach

5-35
Carolina Martinez Troncoso, Alejandra Coronado, Camila Gallegos
2022-12-26
The purpose of this research is to investigate the banking Service Experience (SE) using text min...

Estudios de Administración
Flora flower store: different deliveries to create an innovative service experience

38-51
Lorena A. Palacios-Chacon, Mauricio Ortiz Velasquez, Mario Giraldo
2019-12-12
FLORA Flower Shop was, in 2018, a flower shop located in the Riomar zone of Barranquilla, Colombi...

Estudios de Administración
Awto: an innovative proposal to urban mobility in Chile

105-126
Ismael Oliva, Felix Lizama, Javier Espinoza, Mauricio Gherardelli
2022-11-06

In June 2016, Awto, the first carsharing system in Chile, was launched through an initiative o...

Estudios de Administración
A conceptual review of the literature on brand personality

81-104
Gonzalo R. Llanos-Herrera
2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

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Estudios de Administración

Universidad de Chile
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