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Found 20 items.
Estudios de Administración
Understanding the service experience of the banking industry: A data mining approach

5-35
Carolina Martinez Troncoso, Alejandra Coronado, Camila Gallegos
2022-12-26
The purpose of this research is to investigate the banking Service Experience (SE) using text min...

Estudios de Administración
Relational marketing and CRM in SMEs in the textile and apparel sector in Antioquia

5-22
María Andrea Ruiz-Velásquez, Lina María Ceballos, Dr., Natalia Londoño-...
2020-12-31
This qualitative research explores the strategies and activities involved in relationship marketi...

Estudios de Administración
30 years later: a review of the behavioral and results perspectives of sales force control systems

33-57
Rony Castillo
2017-06-30
Anderson and Oliver published their seminal article on sales control systems 30 years ago. This a...

Estudios de Administración
Does “good acting requires a good cast?" A replication study of how team deep acting dispersion influence individual outcomes

66-80
Lyonel Laulié, Gabriel Briceño Jiménez, Ignacio Pavez
2022-07-09

Previous research shows that emotional labor, or having to display certain emotions in the wor...

Estudios de Administración
E-Commerce in times of pandemic: re-examining the role of key antecedents of Purchase Intention

28-51
Cristobal Barra, Wilson Esquivel, Allison Medel, Bastian Melendez
2022-07-09

The objective of this research is to test a model for the formation of purchase intention in e...

Estudios de Administración
Does Social Responsibility Influence Organizational Performance?

16-34
José Felipe Ojeda-Hidalgo, Alejandra López-Salazar, Dolores Guadalupe Á...
2019-06-06
This research analyzes the impact of Corporate Social Responsibility (CSR) on business performanc...

Estudios de Administración
Critical Success Factors of a Jewelry SME from Jalisco to COVID-19: a case study

117-141
Dra. Marcia Lorena Rodriguez Aldana, Dr. Carlos Fong Reynoso
2022-07-09

In Mexico, the jewelry industry of Jalisco contributes with 70% of the national production. Th...

Estudios de Administración
Optimization of the drilling process to increase productivity and reduce rejects through the DMAIC methodology, Case of an auto...

142-164
Juan Chávez Medina, Dra. Norma Angélica Santiesteban López, Mtro. Ferna...
2022-07-09

The automotive industry has become more demanding in terms of quality over the years, as proce...

Estudios de Administración
Augmented Reality and the Customer Journey: An Exploratory Bibliometric Review

Diana Sanchez
2025-07-24
The reactions regarding consumers and interactive environments through the purchasing process are...

Estudios de Administración
Determinants of the type of indebtedness in Chile: the role of belonging to a business group or being a family business

40-69
Rodrigo Ábalos Del Sante, Matías Dávila Vargas
2018-12-12
This paper explores the critical factors regarding the financing decision, which may be public or...

Estudios de Administración
Awto: an innovative proposal to urban mobility in Chile

105-126
Ismael Oliva, Felix Lizama, Javier Espinoza, Mauricio Gherardelli
2022-11-06

In June 2016, Awto, the first carsharing system in Chile, was launched through an initiative o...

Estudios de Administración
Customer-Oriented Marketing and Business Ethics: Effects on Portfolio Value

1-24
Leslier Valenzuela
2010-12-31
Customer orientation and establish long term relationships with them is essential to achieving su...

Estudios de Administración
The Effects of Service Quality on Customer Trust and Satisfaction in Internet Banking

1-36
Eduardo Torres-Moraga, Cristóbal Barra, Arturo Z. Vásquez-Parraga, Anto...
2013-06-30
Purpose - This study contributes a multidimensional measure of service quality impacting on the t...

Estudios de Administración
Scale to measure the emotional connection with a tourist destination

92-112
Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza
2020-07-09
This research aims to propose a scale of love for a tourist destination, which allows a more comp...

Estudios de Administración
Simplemail business case: the dilemma of customer portfolio expansion

63-85
Juan Pablo Torres, Patricio Morales, Juan Pablo Vidal, Peter van Eijck
2013-12-31
Simplemail is a company immersed in the field of correspondence that was born in 1995, is located...

Estudios de Administración
Predictive Modeling of Customer Purchase Behavior in Social Media Advertising: A Logistic Regression Approach

Lisgrey Barrera Legorburo
2025-07-25
This study investigates the impact of demographic factors on purchase behavior in social media ad...

Estudios de Administración
Corporate Social Responsibility and Financial Profitability in the hotel sector of Cuenca – Ecuador

131-145
Jaqueline Dayana Arebalo-Naulaguari, Estefania Michelle Tapia-Alvarez, ...
2021-12-31
Socially responsible practices are applied as a business management strategy for the well-being o...

Estudios de Administración
The role of expectations and desires in customer satisfaction: a structural equation modeling application

51-78
Sergio Olavarrieta, Alejandra Gutiérrez, Aracelly Zárate
1999-06-30
Recent studies in the US and other developed countries have demonstrated that customer satisfacti...

Estudios de Administración
Financial services design via conjoint analysis

1-13
Juan Pablo Muñoz C.
1994-06-06
The article describes the design of a new financial service concept in Chile, by means of conjoin...

Estudios de Administración
Flora flower store: different deliveries to create an innovative service experience

38-51
Lorena A. Palacios-Chacon, Mauricio Ortiz Velasquez, Mario Giraldo
2019-12-12
FLORA Flower Shop was, in 2018, a flower shop located in the Riomar zone of Barranquilla, Colombi...

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Estudios de Administración

Universidad de Chile
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