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Found 9 items.

Estudios de Administración

A conceptual review of the literature on brand personality

81-104

Gonzalo R. Llanos-Herrera

2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración

E-Commerce in times of pandemic: re-examining the role of key antecedents of Purchase Intention

28-51

Cristobal Barra, Wilson Esquivel, Allison Medel, Bastian Melendez

2022-07-09

The objective of this research is to test a model for the formation of purchase intention in e...

Estudios de Administración

Endowment effect in Latin America: experimental evidence

17-29

Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo, Pablo Farías

2017-12-31

Authors from several disciplines - decision sciences, management, marketing, behavioral economics...

Estudios de Administración

Leisure lifestyles of childless couples vs. Full nest

49-68

Sandra María Gallego Martelo, Lina María Ceballos, Maria Claudia Mejia-Gil

2020-05-28

Despite multiple studies related to lifestyles and family life cycles, few academics have concent...

Estudios de Administración

Scale to measure the emotional connection with a tourist destination

92-112

Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza

2020-07-09

This research aims to propose a scale of love for a tourist destination, which allows a more comp...

Estudios de Administración

Predictive Modeling of Customer Purchase Behavior in Social Media Advertising: A Logistic Regression Approach

Lisgrey Barrera Legorburo

2025-07-25

This study investigates the impact of demographic factors on purchase behavior in social media ad...

Estudios de Administración

Does Social Responsibility Influence Organizational Performance?

16-34

José Felipe Ojeda-Hidalgo, Alejandra López-Salazar, Dolores Guadalupe Á...

2019-06-06

This research analyzes the impact of Corporate Social Responsibility (CSR) on business performanc...

Estudios de Administración

Understanding the service experience of the banking industry: A data mining approach

5-35

Carolina Martinez Troncoso, Alejandra Coronado, Camila Gallegos

2022-12-26

The purpose of this research is to investigate the banking Service Experience (SE) using text min...

Estudios de Administración

Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda

Cristobal Beltran, Lisgrey Barrera Legorburo

2025-07-24

This systematic literature review examines the phenomenon of brand hypocrisy and its impact on br...

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