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Found 9 items.

Estudios de Administración

E-Commerce in times of pandemic: re-examining the role of key antecedents of Purchase Intention

28-51

Cristobal Barra, Wilson Esquivel, Allison Medel, Bastian Melendez

2022-07-09

The objective of this research is to test a model for the formation of purchase intention in e...

Estudios de Administración

A conceptual review of the literature on brand personality

81-104

Gonzalo R. Llanos-Herrera

2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración

Building consumer confidence towards Internet banking: an analysis of corporate image factors

23-45

Eduardo Torres Moraga, Carlos Flavián Blanco, Pedro Hidalgo Campos

2007-06-30

Trust is one of the most important factors when selecting a particular financial institution, esp...

Estudios de Administración

The Effects of Service Quality on Customer Trust and Satisfaction in Internet Banking

1-36

Eduardo Torres-Moraga, Cristóbal Barra, Arturo Z. Vásquez-Parraga, Anto...

2013-06-30

Purpose - This study contributes a multidimensional measure of service quality impacting on the t...

Estudios de Administración

Relationship between organizational commitment and employee turnover

102-129

Yazmín Hernández Chávez, José Luis Jaramillo Villanueva, Gerardo Hernán...

2021-06-29

The purpose of this paper is to analyze the relationship between organizational commitment and em...

Estudios de Administración

30 years later: a review of the behavioral and results perspectives of sales force control systems

33-57

Rony Castillo

2017-06-30

Anderson and Oliver published their seminal article on sales control systems 30 years ago. This a...

Estudios de Administración

Does Social Responsibility Influence Organizational Performance?

16-34

José Felipe Ojeda-Hidalgo, Alejandra López-Salazar, Dolores Guadalupe Á...

2019-06-06

This research analyzes the impact of Corporate Social Responsibility (CSR) on business performanc...

Estudios de Administración

Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda

Cristobal Beltran, Lisgrey Barrera Legorburo

2025-07-24

This systematic literature review examines the phenomenon of brand hypocrisy and its impact on br...

Estudios de Administración

Training and history of patient loyalty in the context of private medical services

49-78

Cristóbal Barra, Eduardo Torres M, Arturo Z. Vásquez-Parraga

2011-12-31

Due to the increasing competitiveness in the medical activity, patients loyalty to doctors have b...

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