Send article

Search

Advanced filters
Published After
Published Before

Search Results

Found 5 items.
Estudios de Administración
E-Commerce in times of pandemic: re-examining the role of key antecedents of Purchase Intention

28-51
Cristobal Barra, Wilson Esquivel, Allison Medel, Bastian Melendez
2022-07-09

The objective of this research is to test a model for the formation of purchase intention in e...

Estudios de Administración
A conceptual review of the literature on brand personality

81-104
Gonzalo R. Llanos-Herrera
2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración
Augmented Reality and the Customer Journey: An Exploratory Bibliometric Review

Diana Sanchez
2025-07-24
The reactions regarding consumers and interactive environments through the purchasing process are...

Estudios de Administración
Effect of psychographic characteristics on the intention to purchase private brands in Chile

67-98
Enrique Manzur M., Pedro Hidalgo C., Sergio Olavarrieta S., Pablo Faría...
2005-12-31
Private Labels are steadily but slowly included in Chileans´ consumption baskets. However, they h...

Estudios de Administración
Factors Influencing Private Label Preference in an Emerging Market

1-36
Mónica Gómez S., Galo Paiva, Berta Schnettler M.
2012-12-31
The purpose of this study was to contribute knowledge concerning private label products in Chile,...

1 - 5 of 5 items
 
Estudios de Administración

Universidad de Chile
DATOS DE INVESTIGACIÓN
Dirección de Servicios de Información y Bibliotecas (SISIB)