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Found 5 items.
Estudios de Administración
E-Commerce in times of pandemic: re-examining the role of key antecedents of Purchase Intention

28-51
Cristobal Barra, Wilson Esquivel, Allison Medel, Bastian Melendez
2022-07-09

The objective of this research is to test a model for the formation of purchase intention in e...

Estudios de Administración
A conceptual review of the literature on brand personality

81-104
Gonzalo R. Llanos-Herrera
2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración
Predictive Modeling of Customer Purchase Behavior in Social Media Advertising: A Logistic Regression Approach

Lisgrey Barrera Legorburo
2025-07-25
This study investigates the impact of demographic factors on purchase behavior in social media ad...

Estudios de Administración
Effect of psychographic characteristics on the intention to purchase private brands in Chile

67-98
Enrique Manzur M., Pedro Hidalgo C., Sergio Olavarrieta S., Pablo Faría...
2005-12-31
Private Labels are steadily but slowly included in Chileans´ consumption baskets. However, they h...

Estudios de Administración
Factors Influencing Private Label Preference in an Emerging Market

1-36
Mónica Gómez S., Galo Paiva, Berta Schnettler M.
2012-12-31
The purpose of this study was to contribute knowledge concerning private label products in Chile,...

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Estudios de Administración

Universidad de Chile
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