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Found 5 items.
Estudios de Administración
Understanding the service experience of the banking industry: A data mining approach

5-35
Carolina Martinez Troncoso, Alejandra Coronado, Camila Gallegos
2022-12-26
The purpose of this research is to investigate the banking Service Experience (SE) using text min...

Estudios de Administración
Augmented Reality and the Customer Journey: An Exploratory Bibliometric Review

Diana Sanchez
2025-07-24
The reactions regarding consumers and interactive environments through the purchasing process are...

Estudios de Administración
Scale to measure the emotional connection with a tourist destination

92-112
Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza
2020-07-09
This research aims to propose a scale of love for a tourist destination, which allows a more comp...

Estudios de Administración
Flora flower store: different deliveries to create an innovative service experience

38-51
Lorena A. Palacios-Chacon, Mauricio Ortiz Velasquez, Mario Giraldo
2019-12-12
FLORA Flower Shop was, in 2018, a flower shop located in the Riomar zone of Barranquilla, Colombi...

Estudios de Administración
Awto: an innovative proposal to urban mobility in Chile

105-126
Ismael Oliva, Felix Lizama, Javier Espinoza, Mauricio Gherardelli
2022-11-06

In June 2016, Awto, the first carsharing system in Chile, was launched through an initiative o...

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Estudios de Administración

Universidad de Chile
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