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Found 13 items.

Estudios de Administración

A conceptual review of the literature on brand personality

81-104

Gonzalo R. Llanos-Herrera

2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración

Scale to measure the emotional connection with a tourist destination

92-112

Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza

2020-07-09

This research aims to propose a scale of love for a tourist destination, which allows a more comp...

Estudios de Administración

Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda

Cristobal Beltran, Lisgrey Barrera Legorburo

2025-07-24

This systematic literature review examines the phenomenon of brand hypocrisy and its impact on br...

Estudios de Administración

Does Social Responsibility Influence Organizational Performance?

16-34

José Felipe Ojeda-Hidalgo, Alejandra López-Salazar, Dolores Guadalupe Á...

2019-06-06

This research analyzes the impact of Corporate Social Responsibility (CSR) on business performanc...

Estudios de Administración

Brand Personality in Chile: a combinedemic-etic approach

25-50

Sergio Olavarrieta, Roberto Friedmann, Enrique Manzur

2010-06-30

The purpose of our study is to extend previous work on brand personality (Aaker 1997). While foll...

Estudios de Administración

Understanding the service experience of the banking industry: A data mining approach

5-35

Carolina Martinez Troncoso, Alejandra Coronado, Camila Gallegos

2022-12-26

The purpose of this research is to investigate the banking Service Experience (SE) using text min...

Estudios de Administración

How can a local company face the competition of a multinational company? Industrias Ramo vs. Bimbo de Colombia

31-48

Juan José Lombana Roa, Aida Ximena León Guatame

2020-05-28

Productos Ramo S.A.S. (a simplified joint-stock company), leader in the pastry and bakery sector ...

Estudios de Administración

Sponsorship sales is not only a sport, but an institutional business as well: evidence from two professional football clubs in ...

82-100

José Francisco Navarro Picado

2019-12-12

The purpose of this paper is to identify the impact of institutionalization, legitimacy, learning...

Estudios de Administración

The dynamics between trade openness and innovation The case of the Uruguayan exporting company

Luis Silveira, Nicolás Albertoni

2023-06-30

This document attempts to investigate whether the level of trade openness has an influence on the...

Estudios de Administración

Flora flower store: different deliveries to create an innovative service experience

38-51

Lorena A. Palacios-Chacon, Mauricio Ortiz Velasquez, Mario Giraldo

2019-12-12

FLORA Flower Shop was, in 2018, a flower shop located in the Riomar zone of Barranquilla, Colombi...

Estudios de Administración

Logo Selection and Modification Guidelines: an empirical international validation in Chile

1-21

Sergio Olavarrieta S., Roberto Friedmann

2007-06-30

Logo selection and modification is a common marketing practice; brand managers and other marketin...

Estudios de Administración

Virtual Brand Communities (VMCs): Engagement and Future Intentions

1-30

Leslier Valenzuela Fernández, Carolina Martínez Troncoso

2014-06-30

The present paper examines the reasons why by consumers engage into Virtual Brand Communities Gen...

Estudios de Administración

Daniel Achondo S. A. business case: the crossroads of growth

83-121

Ismael Oliva

2011-06-30

At the beginning of March 2010, the general manager of Daniel Achondo S. A., together with its ex...

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