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Found 4 items.
Estudios de Administración
A conceptual review of the literature on brand personality

81-104
Gonzalo R. Llanos-Herrera
2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración
Entrepreneurial Orientation and SMEs: Governance as moderator of a firm’s short-term performance

52-75
Nelson A. Andrade-Valbuena, Pablo Gonzalez-Araya, Gonzalo Llanos-Herrera
2021-12-18
The purpose of this research is to examine the influence of Governance in the relationship of Ent...

Estudios de Administración
Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda

Cristobal Beltran, Lisgrey Barrera Legorburo
2025-07-24
This systematic literature review examines the phenomenon of brand hypocrisy and its impact on br...

Estudios de Administración
Augmented Reality and the Customer Journey: An Exploratory Bibliometric Review

Diana Sanchez
2025-07-24
The reactions regarding consumers and interactive environments through the purchasing process are...

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Estudios de Administración

Universidad de Chile
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Dirección de Servicios de Información y Bibliotecas (SISIB)