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Found 10 items.
Estudios de Administración
A conceptual review of the literature on brand personality

81-104
Gonzalo R. Llanos-Herrera
2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración
The advertising management process in Chile; investigation of the main advertisers

113-142
Pedro Hidalgo C.
1997-06-30
The purpose of this investigation was to study the advertising management planning process follow...

Estudios de Administración
Corporate Social Responsibility in the pharmaceutical industry

32-60
Camilo Antonio Mejia Reatiga, Saul Enrique Gonzalez Barranco, Katherine...
2021-06-29
What lies ahead in the research into Corporate Social Responsibility (CSR) in the Pharmaceutical ...

Estudios de Administración
Characteristics of Chilean children's advertising in times of greater access to the media and consumer goods

1-44
Rodrigo Uribe B.
2005-12-31
The economic growth and the pervasiveness of the new information technologies have configured a n...

Estudios de Administración
Parental attitude towards child advertising in Chile: the role of the GSE and the urban-rural dichotomy

25-46
Rodrigo Uribe B., María Constanza Acuña G, Alejandra Carrasco G., Schlo...
2006-12-31
This article presents the results of a survey of 421 Chilean parents from different socio-economi...

Estudios de Administración
La distancia temporal y su efecto sobre la actitud hacia los lanzamientos

Irina Salinas, Gonzalo Pardo
2025-07-24
This article studies how the information from an advertising message can alter the temporal dista...

Estudios de Administración
Predictive Modeling of Customer Purchase Behavior in Social Media Advertising: A Logistic Regression Approach

Lisgrey Barrera Legorburo
2025-07-25
This study investigates the impact of demographic factors on purchase behavior in social media ad...

Estudios de Administración
Leisure lifestyles of childless couples vs. Full nest

49-68
Sandra María Gallego Martelo, Lina María Ceballos, Maria Claudia Mejia-Gil
2020-05-28
Despite multiple studies related to lifestyles and family life cycles, few academics have concent...

Estudios de Administración
30 years later: a review of the behavioral and results perspectives of sales force control systems

33-57
Rony Castillo
2017-06-30
Anderson and Oliver published their seminal article on sales control systems 30 years ago. This a...

Estudios de Administración
Economic effects of advertising

43-56
Miguel R. Mendoza Henríquez, Juan P. Muñoz C.
1994-12-31
This paper analyzes the role of advertising within the social system. The first part discusses th...

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Estudios de Administración

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