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Found 3 items.
Estudios de Administración
A conceptual review of the literature on brand personality

81-104
Gonzalo R. Llanos-Herrera
2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración
Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda

Cristobal Beltran, Lisgrey Barrera Legorburo
2025-07-24
This systematic literature review examines the phenomenon of brand hypocrisy and its impact on br...

Estudios de Administración
Scale to measure the emotional connection with a tourist destination

92-112
Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza
2020-07-09
This research aims to propose a scale of love for a tourist destination, which allows a more comp...

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Estudios de Administración

Universidad de Chile
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