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Found 5 items.
Estudios de Administración
A conceptual review of the literature on brand personality

81-104
Gonzalo R. Llanos-Herrera
2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración
Scale to measure the emotional connection with a tourist destination

92-112
Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza
2020-07-09
This research aims to propose a scale of love for a tourist destination, which allows a more comp...

Estudios de Administración
Sponsorship sales is not only a sport, but an institutional business as well: evidence from two professional football clubs in ...

82-100
José Francisco Navarro Picado
2019-12-12
The purpose of this paper is to identify the impact of institutionalization, legitimacy, learning...

Estudios de Administración
Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda

Cristobal Beltran, Lisgrey Barrera Legorburo
2025-07-24
This systematic literature review examines the phenomenon of brand hypocrisy and its impact on br...

Estudios de Administración
Effect of psychographic characteristics on the intention to purchase private brands in Chile

67-98
Enrique Manzur M., Pedro Hidalgo C., Sergio Olavarrieta S., Pablo Faría...
2005-12-31
Private Labels are steadily but slowly included in Chileans´ consumption baskets. However, they h...

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Estudios de Administración

Universidad de Chile
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