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Estudios de Administración

A conceptual review of the literature on brand personality

81-104

Gonzalo R. Llanos-Herrera

2022-07-09

The purpose of this study is to contribute to the knowledge of the systematization of the conc...

Estudios de Administración

Scale to measure the emotional connection with a tourist destination

92-112

Eduardo Torres Moraga, Agustín Vidal Buitano, Luis Soto Sanhueza

2020-07-09

This research aims to propose a scale of love for a tourist destination, which allows a more comp...

Estudios de Administración

Relational marketing and CRM in SMEs in the textile and apparel sector in Antioquia

5-22

María Andrea Ruiz-Velásquez, Lina María Ceballos, Dr., Natalia Londoño-...

2020-12-31

This qualitative research explores the strategies and activities involved in relationship marketi...

Estudios de Administración

Training and history of patient loyalty in the context of private medical services

49-78

Cristóbal Barra, Eduardo Torres M, Arturo Z. Vásquez-Parraga

2011-12-31

Due to the increasing competitiveness in the medical activity, patients loyalty to doctors have b...

Estudios de Administración

Loyalty and inheritance in the central newscasts of Chilean television

47-64

Pablo Marshall, Ignacio Arnold

2003-06-30

This paper considers the loyalty and inheritance effects in the news program of the open televisi...

Estudios de Administración

Loyalty and inheritance in the central newscasts of Chilean TV

47-66

Pablo Marshall, Ignacio Arnold

2002-06-30

This paper considers the loyalty and inheritance effects in the news program of the open televisi...

Estudios de Administración

Does Social Responsibility Influence Organizational Performance?

16-34

José Felipe Ojeda-Hidalgo, Alejandra López-Salazar, Dolores Guadalupe Á...

2019-06-06

This research analyzes the impact of Corporate Social Responsibility (CSR) on business performanc...

Estudios de Administración

Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda

Cristobal Beltran, Lisgrey Barrera Legorburo

2025-07-24

This systematic literature review examines the phenomenon of brand hypocrisy and its impact on br...

Estudios de Administración

Financial services design via conjoint analysis

1-13

Juan Pablo Muñoz C.

1994-06-06

The article describes the design of a new financial service concept in Chile, by means of conjoin...

Estudios de Administración

Simplemail business case: the dilemma of customer portfolio expansion

63-85

Juan Pablo Torres, Patricio Morales, Juan Pablo Vidal, Peter van Eijck

2013-12-31

Simplemail is a company immersed in the field of correspondence that was born in 1995, is located...

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