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Vol. 30 No. 2 (2023): Julio-Diciembre
Vol. 30 No. 2 (2023): Julio-Diciembre
ISSN: 0719-0816
Full Issue - Full Issue - PDF
Vol. 30 No. 2 (2023)
Open Access
Articles
Approaches to the Development of Effective Strategies for the Adoption of Emerging Technologies in Healthcare Institutions: Ove...
Cristobal Beltran
10.5354/0719-0816.2023.79971
Jul 2025
La implementación de tecnologías emergentes en el sector de la salud ha transformado significativamente la prestación de servicios, mejorando la eficiencia ...
Articles
La distancia temporal y su efecto sobre la actitud hacia los lanzamientos
Irina Salinas, Gonzalo Pardo
10.5354/0719-0816.2023.76217
Jul 2025
This article studies how the information from an advertising message can alter the temporal distance of a product launch, and thus explaining variations in p...
Articles
Brand Hypocrisy and Brand Equity: A Review and Future Research Agenda
Cristobal Beltran, Lisgrey Barrera Legorburo
10.5354/0719-0816.2023.79985
Jul 2025
This systematic literature review examines the phenomenon of brand hypocrisy and its impact on brand equity within marketing—a pressing issue for brands aimi...
Articles
The Impact of Social Media on the Personal Well-being of University Students
Krishna Letelier, Matías Parada, Gonzalo Llanos
10.5354/0719-0816.2023.77622
Jul 2025
Social media are now an essential part of our everyday lives and people’s mental health has hence...
Articles
Augmented Reality and the Customer Journey: An Exploratory Bibliometric Review
Diana Sanchez
10.5354/0719-0816.2023.79813
Jul 2025
The reactions regarding consumers and interactive environments through the purchasing process are still unknown. This article aims to deliver a quantitative ...
Articles
SMEs intervention in Mexico: A case study
Carmin Montante, Ricardo Arechavala
10.5354/0719-0816.2023.74377
Jul 2025
Historically, Small and Medium Enterprises (SMEs) in developing countries have always suffered from a lack of support from local governments (Aftab et al., 2...
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