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Vol. 12 No. 2 (2005): (July-December)
Vol. 12 No. 2 (2005): (July-December)
ISSN: 0719-0816
Vol. 12 No. 2 (2005)
Open Access
Articles
Characteristics of Chilean children's advertising in times of greater access to the media and consumer goods
Rodrigo Uribe B.
10.5354/0719-0816.2005.56457
Dec 2005
The economic growth and the pervasiveness of the new information technologies have configured a new landscape in which children have gained an increasing acc...
Articles
Adjustment of the WACC with Subsidized Debt in the Presence of Corporate Taxes: The Finite-Horizon Case
Ignacio Vélez-Pareja, Joseph Tham, Viviana Fernández
10.5354/0719-0816.2005.56458
Dec 2005
When discounting free-cash flows (FCF) at the Weighted Average Cost of Capital (WACC), we assume that the cost of debt is the market, unsubsidized rate. With...
Articles
Effect of psychographic characteristics on the intention to purchase private brands in Chile
Enrique Manzur M., Pedro Hidalgo C., Sergio Olavarrieta S., Pablo Faría...
10.5354/0719-0816.2005.56459
Dec 2005
Private Labels are steadily but slowly included in Chileans´ consumption baskets. However, they have not reached the market share and penetration levels of E...
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