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Vol. 21 No. 1 (2014): (January-June)
Vol. 21 No. 1 (2014): (January-June)
ISSN: 0719-0816
Full Issue - PDF (ES)
Vol. 21 No. 1 (2014)
Open Access
Peer reviewed
Articles
Virtual Brand Communities (VMCs): Engagement and Future Intentions
Leslier Valenzuela Fernández, Carolina Martínez Troncoso
10.5354/0719-0816.2014.56395
Jun 2014
The present paper examines the reasons why by consumers engage into Virtual Brand Communities Gen...
PDF
Articles
The Effects of the 2010 Chilean Natural Disasters on the Stock Market
José Luis Ruiz, Marcelo Barrero
10.5354/0719-0816.2014.56396
Jun 2014
The 2010 Chilean earthquake and tsunami were among the strongest in the world history. The exogen...
PDF
Educational Cases
Competitive Strategy in a Global Industry Joy Global faces Caterpillar’s Acquisition of Bucyrus
Ismael Oliva B., Carlos E. Fonseca
10.5354/0719-0816.2014.56397
Jun 2014
Mike Sutherlin, CEO of Joy Global Inc. (“JOY”), a global mining equipment manufacturer, was havin...
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