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Found 4 items.

Estudios de Administración

Relational marketing and CRM in SMEs in the textile and apparel sector in Antioquia

5-22

María Andrea Ruiz-Velásquez, Lina María Ceballos, Dr., Natalia Londoño-...

2020-12-31

This qualitative research explores the strategies and activities involved in relationship marketi...

Estudios de Administración

30 years later: a review of the behavioral and results perspectives of sales force control systems

33-57

Rony Castillo

2017-06-30

Anderson and Oliver published their seminal article on sales control systems 30 years ago. This a...

Estudios de Administración

Customer-Oriented Marketing and Business Ethics: Effects on Portfolio Value

1-24

Leslier Valenzuela

2010-12-31

Customer orientation and establish long term relationships with them is essential to achieving su...

Estudios de Administración

Critical Success Factors of a Jewelry SME from Jalisco to COVID-19: a case study

117-141

Dra. Marcia Lorena Rodriguez Aldana, Dr. Carlos Fong Reynoso

2022-07-09

In Mexico, the jewelry industry of Jalisco contributes with 70% of the national production. Th...

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Estudios de Administración

Universidad de Chile

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