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Found 2 items.
Estudios de Administración
How can a local company face the competition of a multinational company? Industrias Ramo vs. Bimbo de Colombia
31-48
Juan José Lombana Roa, Aida Ximena León Guatame
2020-05-28
Productos Ramo S.A.S. (a simplified joint-stock company), leader in the pastry and bakery sector ...
Estudios de Administración
Relational marketing and CRM in SMEs in the textile and apparel sector in Antioquia
5-22
María Andrea Ruiz-Velásquez, Lina María Ceballos, Dr., Natalia Londoño-...
2020-12-31
This qualitative research explores the strategies and activities involved in relationship marketi...
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