Olavarrieta, Sergio, Roberto Friedmann, and Enrique Manzur. “Brand Personality in Chile: a Combinedemic-Etic Approach: A Combined Emic-Etic Approach”. Estudios de Administración 17, no. 1 (June 30, 2010): 25–50. Accessed May 2, 2024. https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56336.