LLANOS-HERRERA, G. R. A conceptual review of the literature on brand personality. Estudios de Administración, [S. l.], v. 29, n. 1, p. 81–104, 2022. DOI: 10.5354/0719-0816.2022.67025. Disponível em: https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/67025. Acesso em: 25 apr. 2024.