HIDALGO C., P. The advertising management process in Chile; investigation of the main advertisers. Estudios de Administración, [S. l.], v. 4, n. 1, p. 113–142, 1997. DOI: 10.5354/0719-0816.1997.56715. Disponível em: https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56715. Acesso em: 28 apr. 2024.