MENDOZA HENRÍQUEZ, M. R.; MUÑOZ C., J. P. Economic effects of advertising. Estudios de Administración, [S. l.], v. 1, n. 2, p. 43–56, 1994. DOI: 10.5354/0719-0816.1994.56692. Disponível em: https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56692. Acesso em: 2 may. 2024.