OLAVARRIETA S., S.; FRIEDMANN, R. Logo Selection and Modification Guidelines: an empirical international validation in Chile. Estudios de Administración, [S. l.], v. 14, n. 1, p. 1–21, 2007. DOI: 10.5354/0719-0816.2007.56416. Disponível em: https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56416. Acesso em: 28 apr. 2024.