VALENZUELA FERNÁNDEZ, L.; MARTÍNEZ TRONCOSO, C. Virtual Brand Communities (VMCs): Engagement and Future Intentions. Estudios de Administración, [S. l.], v. 21, n. 1, p. 1–30, 2014. DOI: 10.5354/0719-0816.2014.56395. Disponível em: https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56395. Acesso em: 8 may. 2024.