OLAVARRIETA, S.; FRIEDMANN, R.; MANZUR, E. Brand Personality in Chile: a combinedemic-etic approach: a combined emic-etic approach. Estudios de Administración, [S. l.], v. 17, n. 1, p. 25–50, 2010. DOI: 10.5354/0719-0816.2010.56336. Disponível em: https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56336. Acesso em: 2 may. 2024.